Acure Safety gets a brand refresh

You may have noticed a slight change in our logo lately from our spec sheets and flyers to invoices and packing tape! When our 20 year celebration came up we decided to rebrand and use it as a long overdue catalyst to drive growth, along with our brand new ‘in stock’ catalogue, and a new website to launch soon!

We created a new logo and visual identity and produced an extensive range of communications to stand-out and compete more effectively in the marketplace. Our new brand identity perfectly displays Acure and what we are about as safety. delivered. With a new brand promise, brand guidelines and tagline, ‘safety. delivered’ Acure is using the rebrand to unite our employees and drive further growth. This means a lot for our customers:

• Integrity and honesty mark everything we do. We do the right thing.
• People are key to the success of our company. We value and invest in the
development of our employees.
• We are passionate about simplifying safety for our customers. Our customer’s needs
will be met in a way that exceeds their expectations.
• Continuous improvement is foremost in our company culture. If there’s a better
solution, we will embrace it.
• We respect our customers. We will go to great lengths to provide innovative safety
products and services at the right price, on time, every time.